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Dropshippers in particular have taken advantage of this trend by packaging their products and promoting them through TikTok or YouTube as mystery boxes. One such example is Jackpot Candles, which sells candles that come with a piece jewelry buried inside. The company's "5 Surprise" campaign on TikTok has racked up more than 65 million views to date.<br><br>Mystery boxes can help businesses clear out slow-moving stock as well as increase sales. This can be achieved by offering products at a discount price, while maintaining their value and avoiding wasteful inventory. However, it's important to ensure that the products in a mystery box are of high quality. If they are not, the purchaser might be disappointed.<br><br>Mystery boxes are an extremely popular trend growing rapidly across the globe. The contents of the boxes often outweigh the price of the box. This is a distinctive selling feature. 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